What makes a good bio for Instagram?
A good Instagram bio is a bio that users can’t resist interacting with, whether it’s by slamming that “follow” button, scrolling through (and liking and commenting on) your content, watching your story highlights or sending your Instagram profile to friends. The best Instagram bios are short and sweet, and genuinely convey your personality as a creator or brand.
- What is your brand promise?
- How about your brand personality: Funny? Serious? Informative? Playful?
- What are your special skills?
- Are you a local business? National? Global?
- What makes your product or service unique?
- What is the first thing you want people to do after they visit your profile?
On that last point: All good marketing materials should include a clear and compelling call to action. Good Insta bios are no exception. Give visitors clear direction if you want them to click the link in your bio, follow your account or take a different specific action.
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